Rewriting Our Playbook for 2025

Happy New Year, 

As we step into 2025, let’s pause—just long enough to reflect and gather fresh energy for what lies ahead. Whether you’re a founder on the rise, an investor seeking the next big thing, or simply a dreamer at heart, this year promises new opportunities and meaningful progress. Here’s to embracing each possibility—and to making 2025 truly count.

Since this is our very first edition of the year, we’d like to begin by thanking you for your continued interest and support in the work we do. Before we share a glimpse of what’s on the horizon, let’s reflect on a few milestones from last year.

Our year began on a promising note with the launch and completion of our first-ever SASIE Idea to Venture programme for women—an achievement that set the tone for what followed. We had intended to start another cohort soon after, but opted for a brief pause to expand its scope and ensure its lasting impact.

While plans for a second cohort were postponed to broaden its scope, we initiated several other projects towards the end of the year. Among them was an awareness program in Jos, Nigeria, which brought critical conversations about entrepreneurship to new audiences. If you missed it, you can catch it here.

In addition to these projects, we featured stories from women entrepreneurs who are making waves in their fields. Olivia Okinyi, founder of Econasi in Kenya, was one of the inspiring voices we interviewed, and we plan to highlight many more stories like hers in the year ahead. If you’d like to share your journey and insights with our community, don’t hesitate to reply to this email—we’d love to hear from you. We also held workshops and you can find recorded versions on our Youtube channel.

Last year saw a wealth of new articles published on our blog, along with over 100,000 impressions across our social media platforms. We also forged new partnerships, including a collaboration with the University of Bristol.

Looking ahead, we’re focusing on building character skills for women entrepreneurs. These foundational skills— proactivity, discipline, resilience, confidence, and the ability to lead with purpose—are at the heart of entrepreneurial success. Alongside this, we’ll continue to share actionable opportunities in funding, speaking engagements, and other resources to help you thrive as an entrepreneur. There is so much to look forward to in 2025, and we can’t wait to share it with you.

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